Data experts give new insight into housing | believe housing

Data experts give new insight into housing

10 May 2017 - Latest news

A leading north east data driven marketing agency has helped one of the region’s largest landlords to transform how it works with customers.

Gateshead based Hippo Marketing are celebrating the completion of a project to help believe housing improve the way it manages and markets its portfolio of more than 18,000 properties.

Hippo’s data experts have created an intelligence platform that brings together insight on tenants and their needs to improve the quality of customer service and engagement the group is able to offer.

The web based program takes real-time data and creates a visualisation of where tenants are based, how they access services, and categorises customers by personality type, which is imperative for targeted engagement.

The project comes at an important time for the two year old organisation as it works to deliver outstanding services to a diverse set of needs and across a range of landscapes. From homes in rural villages like Rookhope, to more densely populated areas in and around Durham city centre, and in towns like Peterlee and Seaham, bringing together intelligence on such a varied scale was a significant challenge.

Hippo Marketing Managing Director, Brad Forster, said: “There was no easy solution. But we were able to design a system that could be implemented business-wide, allowing senior management and operational staff real-time data visualisation to help meet the needs of their customers.”

The end result includes easy to use interactive dashboards that allow believe housing staff to better understand the needs of any group of tenants at any time and in any location.

believe housing Director of Performance and Business Development, Marie Roe, said: “Organisations like ours gather huge amounts of data; but we wanted a system that would visualise how, when and where customers are accessing our services to allow us to channel our efforts in a means that suits their needs.

“The new platform brings together all of the data we collect and turns it into a resource we can use to help shape the way we do business.  It gives us the tools we need to make informed decisions about our day to day business and our plans for the future. But critically it means that we better understand the needs of our tenants, current and prospective.”

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