board members
What is the board?
Our Board is made up of 12 members; 10 non-executive and two executive. believe housing Board Member role is to contribute experience, insight and expertise to steer and direct believe housing to achieve its corporate objectives in line with the group’s values, vision and mission. Members support the Chair and the rest of the Board to deliver good governance, financial viability and compliance with the appropriate regulatory and legal frameworks.
more about the Board
Board members are recruited and annually assessed against an agreed set of skills and attributes. These are included in the Renewal and Succession Policy, which are reviewed at least every two years.
To find out what other directorships, boards and public positions that our Board members are on, please visit: register of board member interests | believe housing
The Board adopts the same values expected of our employees.
At believe housing we all agree to do the right thing:
for our customers
for our colleagues
for our business.
We are committed to ensuring that our Board reflects a breadth of perspectives, and experiences that support effective decision-making and strong governance. Reviewing Board diversity is part of our governance assurance framework and informs succession planning, recruitment and development.
Every year, we provide Board and Customer Voices members with the opportunity to disclose equality and diversity data. We do not publish or share any data that could be used to identify an individual.
We also contribute to the National Housing Federation’s Equality, Diversity and Inclusion data tool, submitting data relating to our Board, customers, colleagues and executive team. This supports sector-wide benchmarking and helps us understand our diversity profile in a broader housing sector context.
2026 data collection
For 2025/26, nine of 10 non-executive Board members completed the survey.
The disclosure is taken at a point in time and is refreshed on an annual basis.
Highlights for 2026 data collection include:
- gender – women account for 33.3% of Board members, compared with 45.4% of colleagues and 59.7% of customers, indicating that female representation on the Board remains lower than both comparator groups
- age – the Board is concentrated in the 45-64 range, with no representation under 35, whereas under-35s represent 20.0% of colleagues and 16.2% of customers.
These comparisons will inform future succession planning and recruitment activity as believe housing continues to strengthen the diversity of its governance arrangements.
We also recognise that Board members bring valuable personal insight, lived experience and knowledge gained through their own lives and through the experiences of people close to them, including family members or others they live with or support, such as a person with a disability.
Our approach
believe housing embeds diversity and inclusion within its governance arrangements through:
- equality and diversity information used alongside succession planning to identify gaps and inform recruitment
- inclusive recruitment practices, including role profiles designed to attract a broad and diverse pool, use of external search support where appropriate, and a focus on widening access and removing barriers
- Board Trainee Programme offering people from all backgrounds the chance to gain board-level experience and develop the skills to influence decision-making in the housing and community sectors.
We will continue to update and review the Board’s diversity profile and use the National Housing Federation Equality, Diversity and Inclusion data tool to understand how it compares with our comparison with workforce and customer profile information.
meet the board
John Marshall - Board Chair
John is Chair and Non-Executive Director of Newcastle Gateshead Initiative; Non-Executive Director for North East Ambulance Service and North East Ambulance Service Unified Solutions Limited; and Chair of the North East England Chamber of Commerce. He holds numerous Board, senior and non-executive level roles, having previously been a board member, senior partner and practicing solicitor at Bond Dickinson LLP.
kelly henderson
Kelly is Managing Director of community interest company, Addressing Domestic Abuse. She’s a Chartered Member of the Chartered Institute of Housing, a trustee for Alice Ruggles Trust, and was one of the founding members of the Women In Social Housing (Northeast) Board. Kelly has a long history of working in the public sector, including the social housing sector.
James Ealey
James has over 25 years of marketing and commercial expertise with a rich tapestry of experience in the private, public, and not-for-profit sectors. As Deputy Chief Executive of Northern Housing Consortium, he leads the procurement, commercial, marketing teams across NHC Procurement, while also leading the HR, wellbeing and IT functions across the business. All of which drives forward the vision that everyone should have a safe, warm home that is affordable to them, in a place they are proud of.
kevan wales
Kevan is the Board Vice-Chair at believe housing.
After working as a Mechanical Engineer in the UAE, Kevan worked for the Home Office and Ministry of Justice. His duties included developing, implementing and reviewing business plans and security risk registers. He is committed to ensuring the organisation delivers the best possible services to our customers.
monica burns
Monica is the Board member responsible for complaints at believe housing.
Monica is also a board member at Tyne Housing and the English Rural Housing Association. She was Head of Member Relations at National Housing Federation and a member of their Senior Management Team. Monica has a BSc (Hons) Geography and a professional qualification from Institute of Housing.
rob auty
Rob is the Board’s senior independent director at believe housing.
Rob is a Chartered Accountant and Director of Internal Audit at Railpen. He previously worked for PwC across a variety of specialisms. Rob has worked with an extensive range of organisations in the housing sector and spent two years as non-executive trustee with a charity tackling homelessness.
Faye Gordon
Faye started working at believe housing in September 2015 and became our Executive Director of Investment, Growth and Performance in April 2023.
A qualified accountant with accounting technical expertise, she is passionate about social housing, having worked as a professional advisor to the sector since 2003 supporting housing associations with their statutory reporting requirements and governance arrangements.
Michelle Meldrum
Michelle has experience of working in both the English and Scottish social housing sectors in the last 27 years. She has worked in a range of different roles from frontline homelessness and housing officer roles to leading diverse teams across customer experience, housing operations, and broader executive remits. Her current role as Chief Executive at Berwickshire Housing Association began in November 2020.
Amy Mooney
Amy is an entrepreneur with a background in home services, customer experience, and marketing. She founded businesses in the residential energy and construction sectors, delivering scalable, service-led solutions supporting decarbonisation of homes. Amy brings experience in building operational infrastructure and applying digital tools to improve service delivery. She was a non-executive director in a profit-for-purpose organisation, and part of our first Board trainee programme.
Andrew Malcolm
Andrew is a qualified accountant with more than 20 years’ experience in a senior financial role in the housing sector. He has 10 years’ experience as a non-executive director in the education and charity sectors including as chair of an audit and risk committee. Andrew is passionate about social housing and ensuring that everyone has the opportunity to reach their full potential, regardless of their individual circumstances.
alan smith
Alan has been with believe housing since its earliest days in 2015 and became Chief Executive in April 2023.
He has worked for housing associations for well over a decade and has been directly involved in setting up three housing associations in County Durham, though he has more than 35 years of experience in organisations that provide social housing.
He is also a board member of the Northern Housing Consortium.