I’m really pleased to present our Annual Report, which highlights our work during 2024/25.
We are driven by our purpose to improve customers’ lives by providing healthy and affordable homes and enhancing our communities. This year, believe housing unveiled an ambitious new Corporate Plan, which outlines how we will deliver excellence for our customers, be a great place to work and be financially secure and well governed.
Over the last year, our dedicated colleagues have been committed to improving our existing homes, as well as building new ones, supporting customers with welfare benefits, accessing employment and training, and investing in our communities. This is all against a very challenging backdrop that is impacting both people and businesses, with high inflation, rising costs and energy prices and the ongoing impact of the cost-of-living crisis.
Earlier this year we asked our customers what they wanted us to cover in the Annual Report. You asked for details around our repairs service, complaints, how we make sure you are safe in your home, and how we communicate with you. Hearing what our customers think is important to us, and we encourage you to provide feedback so we can continue to improve our services. We’ve also included details of your satisfaction with the services we provide, the work we are doing in our community and how we ensure value for money.
Looking back to see how our services have performed across 2024-2025, it’s clear to see that our work is much broader than bricks and mortar. We’re really proud of the work we are doing to support our customers live a life without barriers and below you can find key information on how we have performed during the last year.
Alan Smith
Chief Executive
Assets and investments
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Complaints
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Customer contact
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Customer satisfaction
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Development
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Engaging with customers
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How we spend our money
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Lettings
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Neighbourhoods
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Repairing and maintaining homes
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Safer neighbourhoods
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Supporting our communities
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Grants awarded to organisations or community groups:
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Supporting our customers
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Service standards
There are a total of 48 service standards agreed with our customers across 10 key themes of the business:
- Communication and information.
- Complaints and feedback.
- Finding a home.
- Paying your rent.
- Living in your neighbourhood.
- Repairs and maintenance.
- Safety in your home.
- Supporting our customers.
- Engagement and community investment.
- New build homes.
During 2024/25 performance against the 48 standards was reported as follows:
| Compliance | Description |
|---|---|
| 0 standards | Non-compliance |
| Five standards | Partial compliance |
| 0 standard | Compliance with improvement work needed |
| 43 standards | Full compliance |
Areas for improvement
The standards that require further improvement work are highlighted in the table below:
| Standard | Summary and actions to improve |
|---|---|
| Ensure that information we provide to you is clear, concise and jargon-free. | New brand guidelines are to be introduced following a refresh that covers both use of logo and our tone of voice. A language accessibility project to be introduced. In the meantime, teams are utilising software via Microsoft Copilot to ensure our language is clear. |
| Provide information that is easily accessible. | A new emarketing platform has been introduced for mass customer and stakeholder emails. |
| Social media channels have been reviewed and now include Facebook, LinkedIn, YouTube, Instagram and TikTok. | |
| Ensure your home meets all health and safety regulations including fire safety, gas safety, electrical safety and legionella. | At the end of the year a total of 1,070 fire risk assessment actions had been closed and four were overdue. Three of these have been subsequently closed and work is currently underway to complete the final one. |
| At the end of the year 2024/25 , 87 fire door inspections were overdue. All overdue doors were due to no access and were being escalated, or required a new door that was being manufactured. These can often be complicated and require specialist design and contractors to carry out, which can lead to additional time for the action to be closed. | |
| A specialist contractor has been utilised to provide inspections during the year to try and keep the overdue inspections to a minimum. | |
| No access is an issue across the sector, so we have established a No Access Working Group to try and support the team, bring new ideas and learning, improve communication with customers, all to see if these have a positive impact. | |
| Ensure your home meets all health and safety regulations including fire safety, gas safety, electrical safety and legionella. | At the end of the year, we reported that 99.98% properties had a valid Landlord Gas Safety Certificate. Three properties remained outstanding while we continued with our no access procedure. We achieved 100% in July 2025. |
| Identify customers who require additional support and provide a variety of measures tailored to their needs. | We currently do not hold information on all our customers that we can use to identify their additional support needs. Our Vulnerability and Reasonable Adjustment Policy was agreed in December 2024, and training is being delivered during 2025/26. Our new Customer Relationship Management platform, Salesforce, is expected to go live in 2025/2026 with updated vulnerability indicators, showing different support needs and vulnerabilities. We are collecting information on all household members to enable us to provide a tailored service to residents in our homes. We have agreed plans to further enhance our tailored service offer in 2025/2026. |
| Provide opportunities for you to engage with us, including an annual satisfaction survey and regular customer surveys. And let you know on a regular basis of how customer engagement has improved services. | We post news articles on our website regarding 'you said, we did' and update customers in our Annual Report. We are trailing a six-month feedback newsletter to demonstrate how valuable our engaged customers are . We have also introduced a feedback tracker to capture what improvements have been made based on feedback from customers. New brand guidelines are to be introduced, as is a language accessibility project and we will start to collect information on customers preferred contact methods to help tailor our messages to them. |
We also recognise that how we handle complaints is very important to our customers. We are required to self-assess against the Housing Ombudsman Code to ensure we are handling complaints fairly and effectively and publish this information on-line for our customers. This can be found here:
housing ombudsman complaint handling code: self-assessment form | believe housing